Meaning “conqueror”, Tarusa is a word that in itself is backed up strength and passion. And for us that passion is expressed in the form of art and quality Indian handicrafts. With Tarusa World, we look at integrating Indian hand crafting techniques with luxury products. We identify and work with teams of ‘karigars’ (craftspeople) based in remote corners of the country and every product is created with the view of breathing new life into the handicrafts industry.
Handicrafts are a part of the heritage and exemplify the richness and diversity of our country. We focus on creating products that weave in the hands-on beauty and intricate eye for detail conducted by skilled craftsmen. Our range of products are ideal for daily use, gifting, corporate events, special occasions and more.
The founder, Rupali Gupta is a graduate of NIFT (National Institute of Fashion Technology) in the area of accessory design. Her passion for the Indian arts, artisans and the handicrafts heritage in India, led to the creation of Tarusa World. Rupali has over 15 years of experience as a accessory & design consultant in the jewellery, leather goods, and silverware industries.